Project ECHO Youth Ambassadors Movement (PEYAM) was founded by Dr. Asad Choudhry in 2017 to engage students in combating Viral Hepatitis, a preventable disease that has grown into a silent epidemic in Pakistan. Home to nearly 20 million cases of Hepatitis B and C, Pakistan accounts for about 10% of the global patient count. Functioning under the umbrella of the PARSA trust (a registered non-profit organization in Pakistan), PEYAM creates greater awareness regarding preventable diseases at a grass-root level.
We train and utilize youth ambassadors to deliver engaging informational messages to students, that broaden and enhance their knowledge about these preventable diseases, aged 7-11 years in working class communities through numerous awareness activities. PEYAM has worked with nationally-acclaimed writer, including Mr.Musharraf Ali Farooqi, to create accessible story-telling sessions to educate and disseminate information surrounding hepatitis and its prevention. Through greater youth involvement and engagement, PEYAM aims to kick-start a global movement where high school students take charge of spreading important public-health messages within their respective communities. PEYAM – Project ECHO Youth Ambassadors Movement